MACY’S
Partnering with Whitaker International, we worked on the launch of the “My Macy’s” campaign: a customer-centric initiative piloted in 20 markets which was then rolled-out across the U.S. We were tasked with creating ads, storyline collages, montages and style guides fusing the brand messages of fashion and affordable luxury with the needs of local customers. We leaned heavily into lifestyle segmentation to guide the look and feel of each project.
ROLE:
Creative Director
CREW:
Inga Lemann, Branding Supervisor
WINTER WEDDING CAMPAIGN
Clean lines, texture and classic elegance were the tenets of this collection.
RED CAMPAIGN
This campaign’s themes were style and freedom.
COLOR
We were tasked with creating bold, vibrant, eye-catching ads for this initiative.
BOHO
This collection celebrates free spiritedness and individualism with warm tones, texture and vintage style.