With franchises in cities around the nation, Washington Photo Safari offers professional photographers as tour guides.  Participants see the sights while learning how to take postcard-quality photos.  Included in this campaign was a complete rebranding of the business, fully-responsive website redesign, supporting mobile concepts, promotional videos  and a robust social media campaign.

Roles:
Creative Director
Art Director
Video Producer & Director

Crew:
Miguel Bianco, Website Developer
Enrique Mosquera, Graphic Designer
Rebecca Luria-Phillips, Social Media Coordinator

RESPONSIVE WEBSITE DESIGN & BUILD

With over 100 pages of offerings, schedules, dozens of landing pages and integrated shopping carts, we achieved a complete overhaul of the brand’s website.

We designed and rolled-out digital ads using images of old cameras paired with uplifting messages to grab attention for the brand.

SEE. CLICK. LEARN MORE! INITIATIVE

Capitalizing on the organization’s tagline, digital ads were created to generate interest in various specialized photography courses being offered. The design of this campaign was big, bold and cinematic—we celebrated the rich palette of imagery available for each class.

MASCOT DESIGN & MERCHANDISING

We developed and illustrated a company mascot, named Photo Panda, to use for merchandising, ads, postcard campaigns and as a shareable social media tool.

We were tasked with creating sub-brand logos for franchises across the U.S. This versatile logo concept takes advantage of architectural shapes evocative of each location, utilizing an analogous color palette to highlight the connection to earth and sky. The pictorial mark was developed for consistency and to grow brand recognition.