The UPS Store
The world’s largest franchisor of retail shipping and business services came to us to promote three new locations on Long Island. Creating branded content for social media, developing print advertising and building buzz with store-specific videos, our awareness campaign delivered results.
ROLES:
CREATIVE DIRECTOR
ART DIRECTOR
VIDEO PRODUCER & DIRECTOR
CREW:
KURT EDWARDS, SOCIAL MEDIA
TRISH VALE, FACILITATOR
We brought a fresh look to the campaign with eye-catching custom graphics.
Android ads were designed in parallel with iOS, taking advantage of the platform-specific nuances.
WE OFFER CAMPAIGN
We were tasked with designing advertisements supporting the products and services The UPS Store offers.
WE SHIP CAMPAIGN
Working with the franchisees, we developed an awareness campaign to educate consumers about the unusual and unexpected items The UPS Store is capable of shipping worldwide.
This campaign resulted in a 20% increase in packing and shipping for each store over the span of a year, and (ironically) generated a local spike in New York pizza being mailed to loved ones overseas. Not cats…
OUTREACH INITIATIVE
We launched an ad campaign to humanize the businesses and address industry-inherent issues (i.e. delivery problems, finding time to pack-and-ship).
